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Seven Core Concepts of Transmedia Storytelling
Source: Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins henryjenkins.org/...See it on Scoop.it, via Brand Story
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The process of storytelling by Iain McCaig
Iain broke down the process of storytelling into very simple steps, developed through years working on feature films, and his experience with the 3-minute Hollywood pitch. The following is a basic...
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Brand Personality
It’s part of how consumers perceive the brand and how the brand differentiates itself from the competition. Accurately understanding brand personality is important to brand success. That’s why we...
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The 6Cs of StoryBranding
Jim Signorelli outlines the 6 Cs of StoryBranding: a breakthrough approach to identify and develop a compelling brand story.See it on Scoop.it, via Brand Story
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The Story Of Brands Is About To Change - Forbes
Stories are nothing new. They have been the cornerstones of human connection since the dawn of civilization, painted on cave walls for all to see.See it on Scoop.it, via Brand Story
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Evil Genius Plots to Blow Up the Comics Universe [#Transmedia]
Scott Thill: '“Anyone who loves comics and sees them as a vital art form capable of telling unique and challenging stories must recognize that [the industry's] business corpse has to be put out of...
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12 Essential Steps of a Phenomenal Story
www.blog-growth.com Photo credits: 1 - http://www.flickr.com/photos/99472898@N00/3497587443/ 2 - http://www.flickr.com/photos/11590131@N04/4317336310/ 3 - http:...See it on Scoop.it, via Brand Story
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5 Elements of Powerful Stories
Stories can create change, both in ourselves and in our organizations. In this guest post, Matt Ragland shares five elements of powerful stories.See it on Scoop.it, via Brand Story
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How Apple Tells Their Product Stories - Brand Stories -
How Apple Tells Their Product Stories rather than tell the benefits alone of the product.See it on Scoop.it, via Brand Story
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Structure Your Presentation Like a Story
To win people over, create tension between the status quo and a better way.See it on Scoop.it, via Brand Story
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Brand Storytelling: Why Words Matter as Much as Design
As important as a captivating design is to your content marketing, stories (and the words that tell them) are what make people decide if they like you, if you understand their needs, and if they want...
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Coke Wants in on Storytelling
Trying to capitalize on the brands as publisher trend, Coca-Cola revamps its corporate site to now be a magazine of sorts.See it on Scoop.it, via Brand Story
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Product Storytelling – Don’t Forget the Context « A Random Jog
"When launching a new product, it is important that customers understand what problems your product is solving. You don’t have time to tell a long story so you need to make sure your message is...
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Bear 71: Wildlife [Transmedia] Storytelling From NFB Canada - Brand Stories -...
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Effective leaders are effective storytellers
Good storytelling is a hallmark of effective leadership. It’s a medium that allows leaders to move others. It also lets others know who the leader is. How the leader thinks and feels.See it on...
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Visual Storytelling Can Bring Out a Company’s Humanity
In any given sector, the sites all look the same. As a result, a little courage and showing your humanity can actually help to differentiate your company.See it on Scoop.it, via Brand Story
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Why marketing and storytelling don’t work together
From the amount of noise on the web, you’d think there’s a goldmine in the marketing-storytelling connection; there might be in writing and talking about it. Truth is – with the current...See it on...
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